In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]
In today’s era of social media advancements, it’s tough to imagine a book about social technologies having much shelf life. With Groundswell, it’s a different story. Authors Charlene Li and Josh Bernoff went way beyond my expectations, taking an in-depth look beyond current technologies into the fundamental transformation that is taking place in how we […]
Digital Leap 