It snowed last week in Seattle. Having grown up in the area, I will attest that it was a significant storm for the area but far less concerning than the reports that were put out across the wires. As many of my friends in these parts are also Chicago transplants, we shared a collective chuckle […]
CHALLENGE – You need to motivate 100 people to take action online. You have boiled your strategy down to the following two options: 1. Identify 1,000 people to connect with individually in the hopes that 100 of these will take your desired course of action. 2. Identify 15 key issue influencers to help leverage your […]
Wow. I’m going to sit back and try and put the 1.28 million thoughts bouncing around my head into some logical written format. With that, here’s the deal. For the past five and a half years, I’ve had the opportunity to work at one of the most amazing strategic communications firms around. Biased? Nah, not […]
Digital Leap 