PR and marketing pros are always looking for case studies and proven strategies to guide their own client strategy development. If something has worked, you might as well put your own twist on it and see if you can make it work as well. The fact of the matter is that sometimes there is a […]

Back in October I did a post outlining the utility behind Facebook pages. Don’t get me wrong, I love Facebook. BUT, today was again another reminder of some consistent frustrations with the site. I spent the afternoon helping out our building mates Imerman Angels with some social media strategy and tips (just FYI, this isn’t […]

Last month, I posted about 8 Emerging Trends in Social Media as defined by digital guru, Steve Rubel. One of those trends identifies the current shift from companies and brands moving beyond open communication with customers to engaging customers and audiences in a collaborative manner. Video stands out as one area of social media that […]