A few weeks ago, Ragan Communications launched a new portal specific for health care communications professionals. The site is starting to pick up traction and is a great resource chock-full of useful tips and insight for comms/marketing professionals across the health care industry. As I have a deep background in health care digital marketing and […]

I recently had the opportunity to speak with one of my favorite local storytellers and communications leaders, Hanson Hosein. Between directing the University of Washington’s Master of Communication in Digital Media program, running Media Space, shooting an award winning independent film, and leading Four Peaks – Hanson is one busy man. Huge thanks to Hanson […]

Process. It’s a word we’ve all come to both love and hate. On the one hand, process organizes resources, drives efficiencies and keeps messaging consistent. On the other hand, process can cause routine and stifle creativity. When things aren’t working, there is no worse reason to keep forcing a process simply because “it’s the way […]

Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]