You’re right. Brands have in fact been publishing content for years. So, what’s different now you say? Simpy put, we’ve hit a new phase. Healthy marketing budgets have returned and brands have finally evolved beyond thinking that their dialogue and interaction with customers has to be constrained to just social media, e-newsletters or customer service […]

Recently, a colleague shared with me the following deck that was created by a member of the Wieden+Kennedy team. My advice? Take three minutes today or this weekend and flip through. Then do it again. And again. And again. So… And here’s a great example of a brand doing it right…

Billboard

“Billboard ads. We’ve got to do the billboard ads again this year.” Sound like a familiar demand from your communications or marketing director? Don’t get me wrong, there is a time and place for billboard ads as part of a larger integrated marketing campaign. Surround sound brand awareness is always an important driver for pushing […]