Branded Content

In a recent post, my colleague @justinjtsang smartly outlined the important balance point between branded vs. common interest social content within a brand’s content marketing strategy. The key to successful content marketing boils down to building long-term trust with your audience. In order for a brand to successfully build trust, it must work to align […]

Well, well here we are again. Labor Day came and went before we knew it. The air is turning a bit more crisp, the leaves are deciding to alter their appearance, the RNC and DNC have had their spotlight and yet another presidential election lies dead ahead. Four years ago I provided a breakdown on […]

Last September, I had the pleasure of contributing a post to the3six5 project. Since 2010, I’ve tracked the project closely and have fallen into the routine of waking up, rolling over, checking my phone and reading the day’s new post before hopping out of bed. The routine may seem a bit odd to some, but […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. You’ve spent endless hours researching your target audience. Your campaign objectives are in place and you’ve pieced together a fine-tuned strategy and supporting tactics to make your public relations campaign a glowing success. It’s time to kick things into action, except you realize […]

It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]

Everyone loves a list. Admit it, you know you do. So what is it exactly that makes lists, whether in the form of blog posts, articles in e-newsletters or elsewhere so appealing? I’m a list fanatic myself so here’s my take on why lists help make your messages stick with readers. 1. Lists Are Digestible […]

At this point it is still uncertain as to the ultimate impact our floundering economy will have upon the public relations and marketing world. However, one thing is for certain. The PR/marketing industry has undergone a dynamic shift that requires a new set of skills and a deeper understanding of the power of the Web. […]