Powerful Storytelling At Its Finest

Earlier today, my coworker passed along one hell of a powerful example of storytelling. A simple tweet from @davidblaine that reads: Clicking through on the link leads you to this image. It’s hard not to get choked up looking at that photo. Now think about the intense message delivered through that single shot and minimal […]

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Let Pathos Drive Your Digital Storytelling

Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]

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