There is a lot of buzz right now about social media policies. Does your company need one? Not need one? What factors need to be considered in creating a policy? To start, I’d encourage you to not get hung up on this being just a “social media policy.” Chances are pretty good that your organization […]
As a follow up to my previous post on the Chicago BlogWell conference, here’s a quick take on some additional learnings from presentations by Sharpie and Molson. Sharpie From an outside perspective, it doesn’t seem that there would be much of a role in utilizing social media to push a product such as Sharpie pens, […]
Digital Leap 