Social media pause button…on. Over the holidays, something pretty cool happened. I read a book. Amazing, huh? Allow me to explain. When I worked at CG&A in Chicago, I directed the agency’s work with Donate Life Illinois and managed an utterly incredible community of organ donation patients, donor families and transplant recipients. In the fall […]

Wow. I’m going to sit back and try and put the 1.28 million thoughts bouncing around my head into some logical written format. With that, here’s the deal. For the past five and a half years, I’ve had the opportunity to work at one of the most amazing strategic communications firms around. Biased? Nah, not […]

Any PR pro is familiar with how difficult it can be to add key visual elements to an event or campaign to help draw media attention. Lots of people, flashy signs and a huge launch or announcement are great but don’t underestimate the power of the mascot. Often only associated with sports teams, mascots can […]