As we all continue to barrel down the social media discovery path, more and more case studies and best practices are surfacing to help guide our learning curve. Over the past few months, some excellent comprehensive guides have been created to help us allĀ  along. These guides are emerging at a crucial time especially as […]

I’m a PR/marketing guy. Sure, I’ve dabbled in some advertising for various clients, but I’m certainly not handling media buying or million dollar ad budgets. That’s why I’ve found good value in utilizing Facebook ads. Now, I fully realize that Facebook ads remain a work in progress and that the high degree of targeting can […]

If you track social media news regularly, it’s hard not to come across a flurry of news and insight about Facebook and Twitter anywhere you look. The other week, I came across this excellent post by Jason Baer over on Social Media Today discussing two excellent resources that offer tips for marketing on Facebook. Whether […]