Quantity then. Quality now. In the past, communications were structured around a much more static, shotgun approach where traditional media channels such as TV, radio and print were used to deliver messages to as many people as possible. The Web has shifted this model to a much more dynamic, dialogue where our real-time conversations allow […]
From time to time, I’ll come across someone who is still adamantly opposed to personally engaging in social media. “I just don’t get it,” is often the popular reply to my questioning of their lack of involvement. I used to be utterly confused by this response, especially in the PR realm where social media serves […]
Chances are you’re either an active participant on social networking site Ning or have at some point visited a Ning site. Founded in October 2004, Ning was created with the intent of providing a basic, customizable platform for anyone and everyone to develop their own social network. The beauty of the platform is that it […]
Digital Leap 