In case you’ve been hiding under a rock, I’m here to inform you that online brand monitoring and management has reached an all time high. You’re no longer safe just soaking up and protecting a series of URLs for an existing or potential website. These days, you need to be proactive to ensure your brand isn’t […]
I came across this post from Mitch Joel about how agencies are adapting to the digital expertise required to compete in today’s world of communications. The list is originally pulled from a release on Business Wire announcing the results of a Sapien-sponsored online survey of 200 Chief Marketing Officers and senior marketing professionals. Some really […]
In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]
Digital Leap 