This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Yesterday, Mashable announced Ford’s plan to unveil the new Ford Explorer via a dedicated Facebook page. Typically, Ford would unveil a new design at the Detroit Auto Show but the team decided to capitalize on an opportunity to make their mark around a product […]
In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]
Expert tweeter, pro vlogger, super social networker…you name it. Chances are that you have a slight ego if you consult on social media or generally work in the field of public relations. We’re supposed to be good about communicating why something is good. It comes with the gig. Guilty. Day in and day out, you and your colleagues […]
Digital Leap 