Whether it’s one word, a single link, 140-characters or a full paragraph, status updates have come to signify much more than “what’s happening” in one’s life. As social media marketing continues to flourish as a key channel for connecting with target audiences, the pressure to drive home a message with concise messaging mounts. Whether updates […]
Throughout the course of this year, we’ve seen Facebook pages develop into a solid marketing platform for brands. But, the reality of pages is that they are: 1) Very difficult to grow organically unless you already have an established brand and; 2) Can quickly cause a great deal of disappointment unless you have a forward-looking […]
“We recognize the importance and value of being engaged online, BUT, our IT team has a lot of concerns about providing access to social media.” Ouch. Unfortunately, IT concerns continue to be a major social media roadblock for many businesses and organizations that have to maintain complicated Web infrastructures. To date, I have yet to […]
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