Clients say it. Your co-workers say it. You utter it to yourself now and again. Whether you’re a seasoned social media vet or just diving in, social media can definitely be a whirlwind to tackle. Heck, just finding a consistent, agreed upon definition of “social media” can be quite the challenge in and of itself. […]
To be expected, but wow, when did that happen? Last week, Jeremiah Owyang over at Web Strategist posted some new social technographics data from a recent study by Forrester Research. I previously posted about Forrester and the great work they do in analyzing social media user demographics with my assessment of Groundswell Part 1 and […]
In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]
Digital Leap 