Routines. As a social media consultant, it’s extremely easy to get sucked into routines. It’s something I’m overly conscious about as I work hard to approach each new project with fresh perspective – a brand new creative whiteboard. Creativity can be quite difficult based on the risk tolerance of your client, budget and a slew […]

Creativity doubles as both one of my favorite and one of the most challenging parts of my job. Whether it’s planning a new social media strategy, developing a grassroots campaign or thinking up a new punchline for an ad, I’ve always appreciated the creative demands of my job. However, we all hit a creative wall […]