It’s 12:30 on a Sunday morning as I’m drafting this. Mock me later, this is too important. I was out celebrating a friend’s birthday earlier this evening when I saw that @ErikaBitzer had shot @jeremymeyers and myself a reply on Twitter mentioning that she had included us in her last blog post. Quick back story. […]
CHALLENGE – You need to motivate 100 people to take action online. You have boiled your strategy down to the following two options: 1. Identify 1,000 people to connect with individually in the hopes that 100 of these will take your desired course of action. 2. Identify 15 key issue influencers to help leverage your […]
Wow. I’m going to sit back and try and put the 1.28 million thoughts bouncing around my head into some logical written format. With that, here’s the deal. For the past five and a half years, I’ve had the opportunity to work at one of the most amazing strategic communications firms around. Biased? Nah, not […]
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