I’m still on an influence kick. Maybe it was Angela Connor’s comment on a recent post that motivated me or the kick of inspiration from connecting further with Erika Bitzer this past weekend. Regardless, it’s all for good reason as social influence sits at the core of activating change online. It’s all got me thinking […]

 In the first two parts of this series, we discussed what defines an influencer and also some nuts and bolts tactics around discovering influencers.  With your tiered database in place, it’s now time to get to work and start building some tangible relationships with these folks. I hate to say it, but the process is […]

In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]

CHALLENGE – You need to motivate 100 people to take action online. You have boiled your strategy down to the following two options: 1. Identify 1,000 people to connect with individually in the hopes that 100 of these will take your desired course of action. 2. Identify 15 key issue influencers to help leverage your […]

This morning, I had the pleasure of attending the Chicago Business Marketing Association (BMA) roundtable discussion on social media. General seminars like this usually go one of two ways in terms of being very engaging or just more of the same ole, same ole. I knew today would fall under the former category.  Today’s presenter […]