I’m still on an influence kick. Maybe it was Angela Connor’s comment on a recent post that motivated me or the kick of inspiration from connecting further with Erika Bitzer this past weekend. Regardless, it’s all for good reason as social influence sits at the core of activating change online. It’s all got me thinking […]

 In the first two parts of this series, we discussed what defines an influencer and also some nuts and bolts tactics around discovering influencers.  With your tiered database in place, it’s now time to get to work and start building some tangible relationships with these folks. I hate to say it, but the process is […]

In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]