In the first two parts of this series, we discussed what defines an influencer and also some nuts and bolts tactics around discovering influencers. With your tiered database in place, it’s now time to get to work and start building some tangible relationships with these folks. I hate to say it, but the process is […]
CHALLENGE – You need to motivate 100 people to take action online. You have boiled your strategy down to the following two options: 1. Identify 1,000 people to connect with individually in the hopes that 100 of these will take your desired course of action. 2. Identify 15 key issue influencers to help leverage your […]
Digital Leap 