I’ve previously posted about how you can use YouTube as a crowdsourcing tool to get feedback on video concepts and creative. LinkedIn Answers is of course another great resource to pose questions for feedback or alternatively, position you or someone in your company as a thought leader and expert resource for a particular industry. A […]

Clients say it. Your co-workers say it. You utter it to yourself now and again. Whether you’re a seasoned social media vet or just diving in, social media can definitely be a whirlwind to tackle. Heck, just finding a consistent, agreed upon definition of “social media” can be quite the challenge in and of itself. […]

2009 will be an interesting year for everyone. It’s hard to say how the current economy will ultimately impact the PR/Marketing world, but now is the time to continue building your professional network. LinkedIn is my “go to” business contact database. As of October 2008, the site reported having more than 30 million users, covering […]

Continuing my “People You Should Know” series, I want to call your attention to David Mullen. A PR pro at Mullen (nope, not his firm, just coincidence) David is one of the most insightful bloggers out there. I’m always impressed by fellow bloggers that manage to have a family, work a full-time gig and are […]

Quantity then. Quality now. In the past, communications were structured around a much more static, shotgun approach where traditional media channels such as TV, radio and print were used to deliver messages to as many people as possible. The Web has shifted this model to a much more dynamic, dialogue where our real-time conversations allow […]

Last week, I posted about LinkedIn’s launch of a series of new applications for their site. Within my post, I referenced Plaxo and connected with John McCrea who currently works as Plaxo’s VP of Marketing. Having previously discounted Plaxo as a worthwhile site for my professional networking needs, I asked John to shed some light […]

Earlier this week, social networking site LinkedIn announced the launch of a variety of new applications with the intent of making the site more engaging. I haven’t talked much about LinkedIn here because, well, until now there really hasn’t been much to say about the site. Don’t get me wrong, LinkedIn is definitely the “go-to” […]