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Earlier this year I made the jump from agency world to take an in-house position with Clipper Vacations to hone in on pursuing travel marketing full-time. In the past, I had the pleasure of working with clients such as the Illinois Office of Tourism, Washington State Parks and the Gates Foundation Visitor Center. I loved the […]

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In what feels like a flash, 2014 marks my fourteenth year as a communications and marketing professional. It’s been one hell of a ride to say the least. From serving as a naval officer, to helping indie artists sell vinyl records, to working at both small and large agencies alike, the adventure has just begun. With […]

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More pure brilliance from the good lads at John St. (who also brought us Catvertising). I love the short spots as well as a way to brand the agency. Kudos, this is good stuff and another well deserved poke at a mounting industry trend.

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There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In the other corner, we’ve got nonprofits – the small but mighty collection of do-gooders just trying to make it to the […]

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It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

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As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]

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It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting crux in marketing world. Shouldn’t everyone who works at an agency be a “digital strategist” that can tackle any facet […]