Effective Social Media Content Relies on Creativity

Next to relationship building and networking, one aspect of social media that I greatly appreciate is the way that it helps facilitate content creation regardless of skill level. Whether we’re talking about blogging platforms, social networks, photo or video sharing sites, the foundation for hosting and distributing content has been the anchor to engaging millions […]

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Where’s Social Search Leading Us?

The social Web took another giant leap forward last week with Facebook’s launch of their real-time search tool. For PR/Marketing peeps, this is big news as the site now provides another conversation and content tracking tool on the world’s largest social network. Status updates, photos, links, notes, videos and pages which you’re a fan of […]

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We Have a Facebook Page. Now What?

You’ve done your research and determined that it makes strategic sense for your company or organization to create a Facebook page. You’ve checked out a couple good Facebook business and marketing guides and have the basics in place. But now what? Time and time again, I see Facebook pages created and then left static with […]

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