Tips for Marketing on Facebook

If you track social media news regularly, it’s hard not to come across a flurry of news and insight about Facebook and Twitter anywhere you look. The other week, I came across this excellent post by Jason Baer over on Social Media Today discussing two excellent resources that offer tips for marketing on Facebook. Whether […]

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Guess What? Social Media Takes Time and Passion

Most companies and organizations now realize that social media engagement is a time strain. There’s really no good way around it. Strategy takes time. Listening takes time. Blogging takes time. Commenting takes time. Video production takes time. Tweeting takes time (so much that big brands such as Pizza Hut are even dedicating staff to just […]

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Seek Inspiration to Overcome the Creative Roadblock

Creativity doubles as both one of my favorite and one of the most challenging parts of my job. Whether it’s planning a new social media strategy, developing a grassroots campaign or thinking up a new punchline for an ad, I’ve always appreciated the creative demands of my job. However, we all hit a creative wall […]

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