The Power of “Hello”

It’s just one word. “Hello.” But, that one word can make or break a customer’s experience. In Chicago and other big cities, it’s easy to get lost in the crowd, go about your own thing and not think much about the fact that strangers rarely ever say “hello” to one another. This past weekend, I […]

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Infomercials – The Epitome of Word-of-Mouth

Infomercials. We all know they are the most ridiculous commercials on TV.  Poor production, “celebrity” endorsements, pointless products that solve a problem none of us knew we had…the list goes on. YET, they still exist and not only exist, but are thriving. I had all but forgotten about infomercials the past couple years (I don’t […]

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The Facebook Communication Dilemma

Back in October I did a post outlining the utility behind Facebook pages. Don’t get me wrong, I love Facebook. BUT, today was again another reminder of some consistent frustrations with the site. I spent the afternoon helping out our building mates Imerman Angels with some social media strategy and tips (just FYI, this isn’t […]

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