Admit it. The first time you got over the hump and signed up for Twitter, you freaked out. All you could think about were those four seemingly invasive, yet all too vague words: What are you doing? The thought process then may have gone something like this… What am I doing?! Me?!! Well, I’m typing […]
At this point it is still uncertain as to the ultimate impact our floundering economy will have upon the public relations and marketing world. However, one thing is for certain. The PR/marketing industry has undergone a dynamic shift that requires a new set of skills and a deeper understanding of the power of the Web. […]
In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]
Digital Leap 