Let’s play a little game that’s familiar to all of us. What’s wrong with this picture? Looks like a regular Facebook brand page with some wall posts, right? Now take a closer look at that wall. You’re witnessing a brand in 100% broadcast mode. Ouch. In the era of dialogue and active social conversation as […]

Advocacy = Time…and more time…and more… Right?? Wrong. The word “advocacy” may seem intimidating to some, signifying a deep commitment and hours upon hours of effort to generate long-term influence. Yes, in many cases this is true; however, the social Web has opened up a world of options that enables each and every one of […]

April is National Donate Life Month and as an advocate for the issue of organ/tissue donation, I pulled together the side project below. I’ll report back at the end of the month with results and my approach but for now, feel free to follow along and help spread the word to encourage others to register […]

Social media pause button…on. Over the holidays, something pretty cool happened. I read a book. Amazing, huh? Allow me to explain. When I worked at CG&A in Chicago, I directed the agency’s work with Donate Life Illinois and managed an utterly incredible community of organ donation patients, donor families and transplant recipients. In the fall […]

The extreme excitement around the #WorldCup had everyone a’ Twitter with supporting their favorite teams. From live tracking to replays, there were a host of Twitter tools that helped create community and channel conversation around one of the biggest sporting events ever. I particularly enjoyed the fun integration of tiny flags that were embedded into […]

Wow. I’m going to sit back and try and put the 1.28 million thoughts bouncing around my head into some logical written format. With that, here’s the deal. For the past five and a half years, I’ve had the opportunity to work at one of the most amazing strategic communications firms around. Biased? Nah, not […]

Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]