Spend $5 and 15 Minutes to Improve Your Photography Skills

PHOTO CREDIT:  STEPHANIE BASSOS – iphone shots Wow, what a cool shot, how’d you manage to get that effect?! As a photographer, you always appreciate hearing a reaction like this from a viewer and this post is in no way intended to downplay the importance of technical skill and a “photographer’s eye” for the art […]

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Pitching Tips from Regional Media Contacts

During yesterday’s Publicity Club of Chicago monthly luncheon, panelists discussed how PR pros can make the most of positioning local pitches with a national perspective. The panel included Susan Caraher, Assignment Manager for ABC News’ Chicago Bureau, Jeff Flock, Chicago reporter for FOX Business Network and Ron Schofield, regional video producer for the Associated Press. […]

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Effective Social Media Content Relies on Creativity

Next to relationship building and networking, one aspect of social media that I greatly appreciate is the way that it helps facilitate content creation regardless of skill level. Whether we’re talking about blogging platforms, social networks, photo or video sharing sites, the foundation for hosting and distributing content has been the anchor to engaging millions […]

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