Most companies and organizations now realize that social media engagement is a time strain. There’s really no good way around it. Strategy takes time. Listening takes time. Blogging takes time. Commenting takes time. Video production takes time. Tweeting takes time (so much that big brands such as Pizza Hut are even dedicating staff to just […]
Any PR pro is familiar with how difficult it can be to add key visual elements to an event or campaign to help draw media attention. Lots of people, flashy signs and a huge launch or announcement are great but don’t underestimate the power of the mascot. Often only associated with sports teams, mascots can […]
A couple weeks ago, I was excited to come across this Dictionary of Social Media Terms. It’s an excellent resource for social media newbies and also a great guide to provide to a C-suite that needs to understand the difference between a “klog” and a “clog.” It’s been impressive to watch which social media terms […]
Digital Leap 