Process. It’s a word we’ve all come to both love and hate. On the one hand, process organizes resources, drives efficiencies and keeps messaging consistent. On the other hand, process can cause routine and stifle creativity. When things aren’t working, there is no worse reason to keep forcing a process simply because “it’s the way […]

Continuing from my previous post on Jim Tobin’s Social Media is a Cocktail Party, I wanted to address a few other key learnings from various chapters throughout the book. Listening Process Jim rightfully devotes a chapter of his book to outlining the importance of the listening process. You wouldn’t run into a cocktail party yelling […]