You’ve completed the RFP process, narrowed down your shortlist of contenders, listened to a vast array of creative pitches and finally handed out the golden ticket to one outstanding agency. Congrats, you’ve reached the finish…err, starting line! Game. On. Whether you’re a veteran Communications Director who has worked with a variety of agencies or a […]
The following is a guest post from my zombie-loving coworker, Justin Tsang (@justinjtsang). Zombie apocalypse (ZA) is in. You can’t escape it. The Walking Dead is one of TV’s biggest hits. Run For Your Lives, a 5K zombie obstacle course race, is available all over the country. Zombie-cons and zombie theme parks are spreading around the globe like…well, a […]
Weber Shandwick Seattle’s Chris Sewell hones in on critical writing tips for anyone in the PR industry.
I can’t think of a more exciting industry to be in at the moment. 8 years since I first stepped foot into a PR agency and my parents still can’t put a finger on what exactly I do for a living. They’re smart folks, it’s not their fault. My job and this industry is constantly […]
Effective public relations and marketing stems from understanding human psychology. We spend hours, days, months brainstorming unique campaigns and strategies to mobilize people and prompt action based on perception of an audience’s past and future thinking and behavior. We’re also big idea people. With any new client or project, there is a natural tendency to […]