Book Review – The New Community Rules: Marketing on the Social Web

It’s fall. Back to school time. Ready for some new homework? I promise, this won’t feel like homework at all. Here’s my video review of Tamar Weinberg’s book, The New Community Rules:  Marketing on the Social Web. Thanks Tamar! -Scott

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Making the Most of Marketing @mentions on Facebook

A couple weeks ago, Facebook officially launched a status update reply feature that mirrors @replies on Twitter. Now typing the “@” symbol into your Facebook status box followed by typing a friend, group or page name will prompt a drop down menu that allows you to select who you would like to tag in your […]

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Effective Social Media Content Relies on Creativity

Next to relationship building and networking, one aspect of social media that I greatly appreciate is the way that it helps facilitate content creation regardless of skill level. Whether we’re talking about blogging platforms, social networks, photo or video sharing sites, the foundation for hosting and distributing content has been the anchor to engaging millions […]

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