If you happened to flip on the TV, poke around the news or surf the Web this past weekend, chances are you came across the name Melanie Oudin. The 17-year-old tennis phenom from Marietta, Georgia has turned the U.S. Open into a motivational firestorm as she continues to upset seeded opponents and crank her way […]

The social Web took another giant leap forward last week with Facebook’s launch of their real-time search tool. For PR/Marketing peeps, this is big news as the site now provides another conversation and content tracking tool on the world’s largest social network. Status updates, photos, links, notes, videos and pages which you’re a fan of […]

I’m a PR/marketing guy. Sure, I’ve dabbled in some advertising for various clients, but I’m certainly not handling media buying or million dollar ad budgets. That’s why I’ve found good value in utilizing Facebook ads. Now, I fully realize that Facebook ads remain a work in progress and that the high degree of targeting can […]