Facebook’s New Features

With spring around the corner, Facebook has come out of the gates with some changes throughout their site. Overall, I feel the changes are a step forward for the world’s most popular social networking site but there are some drawbacks. Here’s a quick snapshot: Re-Designed Home page As Rafe Needleman identified in this post about […]

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Healthcare and Social Media – Online Trends & Strategy

This past Wednesday I had the pleasure and honor of joining New York Times health blogger Tara Parker-Pope for a presentation to the Healthcare Public Relations and Marketing Society of Greater New York (HPRMS). In particular, my presentation focused on explaining current online social media trends as they pertain to the healthcare industry. In addition, […]

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Putting YouTube Hot Spots to Work

YouTube users familiar with YouTube Insight likely noticed the launch of a new Insight feature called “Hot Spots” last fall. The dynamic graphs track the level of viewer engagement throughout an entire video by comparing your video to others of similar length. Above average ratings equate to strong user interest whereas below average marks show […]

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