Word of mouth marketing has always been a vague area in my mind. I’ve always understood the baseline fundamentals, followed the WOMMA Word and kept up on regular trends but I’ve never felt that I’ve had a complete grasp on the topic. That being said, I have a new found appreciation for word of mouth […]

It’s just one word. “Hello.” But, that one word can make or break a customer’s experience. In Chicago and other big cities, it’s easy to get lost in the crowd, go about your own thing and not think much about the fact that strangers rarely ever say “hello” to one another. This past weekend, I […]

Admit it. The first time you got over the hump and signed up for Twitter, you freaked out. All you could think about were those four seemingly invasive, yet all too vague words: What are you doing? The thought process then may have gone something like this… What am I doing?! Me?!! Well, I’m typing […]