Tips to Make Your Online Newsroom Matter

Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]

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Excellent Free Social Media Resource Guides

As we all continue to barrel down the social media discovery path, more and more case studies and best practices are surfacing to help guide our learning curve. Over the past few months, some excellent comprehensive guides have been created to help us all  along. These guides are emerging at a crucial time especially as […]

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The Science Behind the Click

$21 billion. Billion. That’s the amount of revenue that Google Ads generated last year. If you’re like me and 60% of all Internet surfers, you rely on Google everyday as your search engine of choice. Google has become such a reliable knowledge portal that it’s hard to recall what served as “home base” on the […]

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