What the “Digital Strategist” Role Means in 2013

It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting crux in marketing world. Shouldn’t everyone who works at an agency be a “digital strategist” that can tackle any facet […]

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People You Should Know – Roland Cailles

Yes, it has in fact been way too long since I’ve featured someone as part of my “People You Should Know” series. I typically use a Q&A format for these posts but this one will be a little different. I’d like to introduce you to Roland Cailles, a former intern at our firm. We pride […]

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PR 3.0 – Do You Have the Skills to Compete?

At this point it is still uncertain as to the ultimate impact our floundering economy will have upon the public relations and marketing world. However, one thing is for certain. The PR/marketing industry has undergone a dynamic shift that requires a new set of skills and a deeper understanding of the power of the Web. […]

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