PHOTO CREDIT: STEPHANIE BASSOS – iphone shots Wow, what a cool shot, how’d you manage to get that effect?! As a photographer, you always appreciate hearing a reaction like this from a viewer and this post is in no way intended to downplay the importance of technical skill and a “photographer’s eye” for the art […]
I’m still on an influence kick. Maybe it was Angela Connor’s comment on a recent post that motivated me or the kick of inspiration from connecting further with Erika Bitzer this past weekend. Regardless, it’s all for good reason as social influence sits at the core of activating change online. It’s all got me thinking […]
Note: This post also appears on Waggener Edstrom’s Thinkers & Doers blog. You’ve spent endless hours researching your target audience. Your campaign objectives are in place and you’ve pieced together a fine-tuned strategy and supporting tactics to make your public relations campaign a glowing success. It’s time to kick things into action, except you realize […]