It’s 12:30 on a Sunday morning as I’m drafting this. Mock me later, this is too important. I was out celebrating a friend’s birthday earlier this evening when I saw that @ErikaBitzer had shot @jeremymeyers and myself a reply on Twitter mentioning that she had included us in her last blog post. Quick back story. […]
CHALLENGE – You need to motivate 100 people to take action online. You have boiled your strategy down to the following two options: 1. Identify 1,000 people to connect with individually in the hopes that 100 of these will take your desired course of action. 2. Identify 15 key issue influencers to help leverage your […]
Expert tweeter, pro vlogger, super social networker…you name it. Chances are that you have a slight ego if you consult on social media or generally work in the field of public relations. We’re supposed to be good about communicating why something is good. It comes with the gig. Guilty. Day in and day out, you and your colleagues […]
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