Last weekend, I came across this interesting post from Roger Dooley about research showing how simple fonts do a better job of compelling people to action. Check out the post as Dooley provides an image that helps explain the data pulled from subjects reading two different types of fonts. The results seem intuitive. In today’s […]
This past week, I had the distinct pleasure of presenting on a panel with Sarah Evans and Jeff Bodzewski for the Publicity Club of Chicago’s Education Series. The initial discussion focused on using social media to maximize media relations efforts. Like any good panel, the conversation eventually took a new set of paths as audience […]
Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]
Digital Leap 