Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]
Whether it’s one word, a single link, 140-characters or a full paragraph, status updates have come to signify much more than “what’s happening” in one’s life. As social media marketing continues to flourish as a key channel for connecting with target audiences, the pressure to drive home a message with concise messaging mounts. Whether updates […]
Everyone loves a list. Admit it, you know you do. So what is it exactly that makes lists, whether in the form of blog posts, articles in e-newsletters or elsewhere so appealing? I’m a list fanatic myself so here’s my take on why lists help make your messages stick with readers. 1. Lists Are Digestible […]
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