Throughout the course of this year, we’ve seen Facebook pages develop into a solid marketing platform for brands. But, the reality of pages is that they are: 1) Very difficult to grow organically unless you already have an established brand and; 2) Can quickly cause a great deal of disappointment unless you have a forward-looking […]
I’m currently in the middle of reading two good books – Chris Brogan and Julien Smith’s Trust Agents and Chuck Klosterman’s latest, Eating the Dinosaur. I’ll likely do a video review of Trust Agents when I’m done but there is a reason I mention both. Chuck Klosterman happens to be one of my favorite authors. […]
“We recognize the importance and value of being engaged online, BUT, our IT team has a lot of concerns about providing access to social media.” Ouch. Unfortunately, IT concerns continue to be a major social media roadblock for many businesses and organizations that have to maintain complicated Web infrastructures. To date, I have yet to […]
Digital Leap 