Last week, the Telegraph announced that Birmingham City University will be offering a one-year social media master’s degree. According to course creator John Hickman: “During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes. There has been significant interest in […]
In the old days, it was a bit of struggle for a young professional or college student to knife their way into a company’s structure or track down an expert that would be willing to provide career guidance, tips and advice. I distinctly remember attending “career day” each year in high school where we were […]
Online research and analysis is often one of the first steps taken when working with a new client or your own company to start integrating social media into a communications plan. Depending on your focus, you likely have a determined set of keywords and phrases relevant to your company, competition and the industry that you’ll […]
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