Routines. As a social media consultant, it’s extremely easy to get sucked into routines. It’s something I’m overly conscious about as I work hard to approach each new project with fresh perspective – a brand new creative whiteboard. Creativity can be quite difficult based on the risk tolerance of your client, budget and a slew […]
This latest version of People You Should Know highlights Amy Sample Ward, global community development manager for NetSquared. Amy is someone I’ve kept close tabs on for her excellent insight around community building and social media marketing in the nonprofit arena. Thanks Amy! Since your transition from Portland to London, you’ve started focusing your work […]
Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]
Digital Leap 