In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]

You’ve got a client that is hyped up about utilizing social media. Your instinct is telling you that you also think the client’s project could benefit from engaging in social media and building an online community. As I’ve harped repeatedly here, the key first step is to take a bird’s eye view and assess the […]

On the heels of my last post, I thought it would be good to follow up with a discussion on why your company or organization may find it valuable to have an active presence on Twitter. As with any social networking tool, it’s of course most important to first define your audience and establish your […]