Recently, a colleague shared with me the following deck that was created by a member of the Wieden+Kennedy team. My advice? Take three minutes today or this weekend and flip through. Then do it again. And again. And again. So… And here’s a great example of a brand doing it right…
Effective public relations and marketing stems from understanding human psychology. We spend hours, days, months brainstorming unique campaigns and strategies to mobilize people and prompt action based on perception of an audience’s past and future thinking and behavior. We’re also big idea people. With any new client or project, there is a natural tendency to […]
