Most companies and organizations now realize that social media engagement is a time strain. There’s really no good way around it. Strategy takes time. Listening takes time. Blogging takes time. Commenting takes time. Video production takes time. Tweeting takes time (so much that big brands such as Pizza Hut are even dedicating staff to just […]

YouTube users familiar with YouTube Insight likely noticed the launch of a new Insight feature called “Hot Spots” last fall. The dynamic graphs track the level of viewer engagement throughout an entire video by comparing your video to others of similar length. Above average ratings equate to strong user interest whereas below average marks show […]

Clients say it. Your co-workers say it. You utter it to yourself now and again. Whether you’re a seasoned social media vet or just diving in, social media can definitely be a whirlwind to tackle. Heck, just finding a consistent, agreed upon definition of “social media” can be quite the challenge in and of itself. […]