Holiday season is upon us. If you’re like me, that means a lot of airline travel (please be kind in ’09 ORD!)…and inevitable delays…and plenty of reading time. Alternatively, it may mean holiday parties and colleague gift exchanges. Whatever the case may be, here’s a great gift idea and resource to get yourself, your boss […]
In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]
On the heels of my last post, I thought it would be good to follow up with a discussion on why your company or organization may find it valuable to have an active presence on Twitter. As with any social networking tool, it’s of course most important to first define your audience and establish your […]
Digital Leap 