In the first two parts of this series, we discussed what defines an influencer and also some nuts and bolts tactics around discovering influencers.  With your tiered database in place, it’s now time to get to work and start building some tangible relationships with these folks. I hate to say it, but the process is […]

Everyone loves a list. Admit it, you know you do. So what is it exactly that makes lists, whether in the form of blog posts, articles in e-newsletters or elsewhere so appealing? I’m a list fanatic myself so here’s my take on why lists help make your messages stick with readers. 1. Lists Are Digestible […]

It’s fall. Back to school time. Ready for some new homework? I promise, this won’t feel like homework at all. Here’s my video review of Tamar Weinberg’s book, The New Community Rules:  Marketing on the Social Web. Thanks Tamar! -Scott