I’m a PR/marketing guy. Sure, I’ve dabbled in some advertising for various clients, but I’m certainly not handling media buying or million dollar ad budgets. That’s why I’ve found good value in utilizing Facebook ads. Now, I fully realize that Facebook ads remain a work in progress and that the high degree of targeting can […]

YouTube users familiar with YouTube Insight likely noticed the launch of a new Insight feature called “Hot Spots” last fall. The dynamic graphs track the level of viewer engagement throughout an entire video by comparing your video to others of similar length. Above average ratings equate to strong user interest whereas below average marks show […]