Weber Shandwick Seattle’s Chris Sewell hones in on critical writing tips for anyone in the PR industry.

So, you’re a digital strategist. But, what exactly do you do? It’s a question I field at least twice a week and I’ve come to realize that I rarely answer the question in exactly the same way. In short, I help clients achieve online marketing goals by crafting creative social campaigns and managing a variety […]

Yesterday can best be categorized as a Facebook flurry. Tied into fMC 2012, Facebook rolled out their announcement of the new timeline format for brand pages. As with any new Facebook announcement, marketers lit up the blogosphere with a flurry of posts to guide strategic planning and tactical implementation before Facebook automatically rolls all brand […]